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Travelocity Debuts First-Ever Summer Travel Pricing Barometer

Today, Travelocity unveiled its brand-new summer travel pricing barometer. Four years of historical booking data were analyzed to attempt to find a ‘sweet spot’ for booking Memorial Day weekend airfare. The data revealed that the best time to book, based on historical data, is right now. If history is any indicator, airfare for summer’s first holiday weekend could rise in just a few days.

Let’s look at 2010, the most recent year studied, as a guide. In 2010, “Week 1″ was the cheapest week to book Memorial Day weekend airfare. What does that mean for 2011? Well, the dates that correspond to “Week 1″ in 2011 are April 7 – April 14 — in other words, today and tomorrow.

2010

DATE

AVERAGE DOMESTIC AIRFARE

WEEK 0

Prior to April 8, 2010

$320

WEEK 1

April 8 – April 14, 2010

$318

WEEK 2

April 15 – 21, 2010

$330

WEEK 3

April 22 – 28, 2010

$340

WEEK 4

April 29 – May 5, 2010

$324

WEEK 5

May 6 – May 12, 2010

$329

WEEK 6

May 13 – May 19, 2010

$344

WEEK 7

May 20 – May 26, 2010

$370

WEEK 8

May 27 – May 31, 2010

$355

Now, let’s look at the four years of booking data in aggregate.

ALL YEARS (2007  - 2010)

AVERAGE DOMESTIC AIRFARE

WEEK 0

$300

WEEK 1

$293

WEEK 2

$301

WEEK 3

$307

WEEK 4

$302

WEEK 5

$306

WEEK 6

$322

WEEK 7

$356

WEEK 8

$354

The four years of data show historical prices are lowest in “Week 1.”  After ‘Week 1,” prices rise, generally plateau, and then take a sharp spike upward in ‘Week 6,” two weeks before

genevieve_brown

My name: Genevieve Shaw Brown. I also answer to Genny and Gen.

How I earn my keep: I work at Travelocity.

Greatest travel lesson learned: I travel for my job, but I've learned work is work, vacation is vacation, and it's best not to try and do both on one trip.

Fondest travel memory: There are so many... but a recent experience was being totally jet-lagged and waking up pre-dawn in Koh Samui, Thailand, and watching the sun rise with my husband on the beach. We talked about what all our friends and family were doing at that very same moment as the sun set back home in New York.

First thing I do in a new place: Peruse the local restaurants and map out my dining strategy for the duration of my trip. Dining strategy = eating at as many restaurants as humanly possible.

First thing I do when I get home: Put a push pin on the destination I just returned from on the map of the world that hangs on the wall above my couch.

Travel ambition: To cover that map completely in push pins.

My most beloved place in the whole world: Cockle Cove Beach in Chatham, Massachusetts.

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