Air New Zealand Takes (It All) Off
Forget stripped-down service from the airlines; how about a stripped-down staff instead?
Air New Zealand recruited actual employees to bare all for a new ad campaign promoting the airline as the carrier “whose fares have nothing to hide.” Wearing only body paint, the staff filmed both a TV commercial and an in-flight safety video (and you thought Delta’s safety video was hot!). Take a look.
There’s also a fun website to accompany the campaign, my favorite part of which is a rather, uh, revealing behind-the-scenes look at the making of the videos.
I knew I loved Air New Zealand!
My name: Michelle Doucette
How I earn my keep: I'm an editor at IgoUgo.com.
Favorite way to get around: Some of my favorite trips involved renting cars in foreign countries and driving through the countryside, stopping on whims. You get a feel for the culture away from the big cities and meet interesting people on the road, including, I must admit, an embarrassingly high number of local policemen. I suppose it would be prudent to learn all of the traffic laws ahead of time.
Best meal I've had while traveling: Since a succession of gelato cones probably doesn't count as a meal, my favorite must have been a fresh crabmeat lunch prepared by a St. John sailboat captain while we took a break from snorkeling in the Caribbean. Sharing baklava as the sun came up over Paros, Greece, (while, once again, not technically a meal) was also memorable.
Travel ambitions: Since climbing Mount Kilimanjaro, I've figured out that I'd like to keep trekking while traveling. I've got my eyes on epic hikes in Nepal, Bhutan, and Peru.