Ahh . . . New Jersey. State of gardens, 'da Shore,' and now, 28 flights per week on Jet America. The new low-cost airline  promises nine seats on each flight will cost just $9. Now, despite the claim on their web site that this is "not a gimmick," it feels a bit gimmick-y. But for $9, who cares?

According to the Associated Press (via Yahoo), service begins July 13 with  flights at Toledo, Ohio; South Bend, Ind.; Melbourne, Fla.; Newark, N.J.; Minneapolis and Lansing, Mich.

Will Jet America thrive or go the way of the now-defunct Skybus? Time will tell. There are however, many similarities, such as a $15 fee to check a bag. Food, drinks and in-flight TV will also come at a cost.

Though come to think of it, that sounds an awful lot like most carriers these days. Click here for a handy breakdown of baggage fees by carrier.